Research On ICT Adoption Behavior Of Rural Poor Population Based On Technology Acceptance Model

Poverty is one of the most acute problems in the world today.Since the reform and opening up more than 40 years ago,China's poverty alleviation policy has made great achievements,and the number of poor people has decreased significantly,contributing to its own important force in the anti-poverty process.However,there is still a long way to go before the anti-poverty cause.The result is an important factor affecting the direct completion of a well-off society in 2020,and affecting the achievement of the “Village Revitalization Strategy” proposed in the 19 th National Congress.At present,China has entered the sprint stage of poverty alleviation and the poverty-stricken cause.While the scale of the poor population is decreasing,there are also some marginal diminishing effects of poverty alleviation.For example,in some poverty-stricken areas,with the continuous investment of poverty alleviation resources,the rate of poverty reduction is not satisfactory,and the poverty reduction effect is not up to expectations,and the poverty reduction goal of sustainable development cannot be achieved.The plight of poverty alleviation has forced researchers to focus on the multidimensional nature of poverty and the relationship between material poverty and other forms of poverty.Digital poverty is a new form of poverty related to information and communication technology,known as Information and Communication Technology in English,referred to as ICT.The digital poverty of rural residents is manifested in the following three aspects: ICT use awareness,use ability and lack of economic level and lack of.Therefore,if rural digital poverty groups want to carry out digital poverty alleviation,they must improve their acceptance and effective use of ICT.There are three main problems to be solved in this study: First,based on the three stages of ICT acceptance behavior of the poor people in the civil rights county of Henan Province in the state-level poverty-stricken county,the current status of ICT access,use,and expectation are presented.Second,the main constructive factors in the theory of technology acceptance and continuous use behavior,such as gender,age,education and other demographic characteristics and social wealth,play a role in the ICT acceptance behavior of the poor,and these factors are presented.What kind of mutual influence relationship.Third,the core elements of the technology acceptance model and the three stages of ICT acceptance behavior of the poor – the path of influence relationship between ICT access,use,and expectation.To this end,this study selects the combination of quantitative methods and qualitative methods,and comprehensively applies the questionnaire survey method,in-depth interview method and non-participatory observation method.Using convenient sampling,236 villagers from Wulihe Village and Yangtang Village in Minquan County were selected for empirical research.Based on the theory of technology acceptance,the theoretical model of rural poverty population in Minquan County was constructed.The data and materials affecting their ICT adoption factors were obtained.The data were input into SPSS application for statistical analysis,and the correlation analysis and regression analysis were used.The test was carried out and a convincing conclusion was obtained.Descriptive statistical analysis and regression analysis of the survey data showed that the demographic characteristics of age,family annual income and years of education had a significant impact on the subjective perception of ICT in the rural poor.Based on the theoretical model of technology acceptance,the authors found that perceived usefulness,perceived ease of use,and self-efficacy have a significant positive impact on ICT adoption behavior of rural poor people in Minquan County,and perceived risk has a significant negative impact.Externality indirectly affects the ICT adoption behavior of the rural poor by significantly affecting perceived usefulness,perceived ease of use,self-efficacy,and perceived risk.The assumption that perceived ease of use significantly affects the self-efficacy of the rural poor is not valid,and other assumptions are true.In response to the research findings,the author proposes three suggestions for optimizing the digital situation in rural areas,improving the digitalization ability of the poor,and giving social support to the poor,in order to promote the adoption of ICT by the rural poor and help rural digital poverty groups achieve digital poverty alleviation.