Study On Elements,Presentation And Modes Of Fashion TV Programs In China

After 60 years of development,all kinds of TV programs are colorful.With the development of media technology,TV programs are constantly innovated in terms of communication technologies and forms,and media convergence has become an important subject of current TV development.With the development of social economy,people begin to attach importance to material life and promote the emergence and development of fashion.From this fashion TV programs also from scratch,from sporadic development to become a trend.From the existing research,it mainly focuses on the development and innovation of this kind of TV festival,how to drive consumption,how to spread culture and other aspects.There is little research on the basic concept confirmation,program classification,elements,presentation,operation and other aspects,which is also the value of this paper.This paper redefines fashion and fashion TV program on the basis of existing research.This paper holds that "fashion" in a broad sense refers to people's pursuit of fashion within a certain period of time,including the related concepts,attitudes and spiritual pursuit;In a narrow sense,it refers to the material that can carry people's spiritual pursuit.These materials include clothing,beauty makeup,home,food,automobile,travel and other materials that permeate all aspects of People's Daily life and related information.Fashion TV programs mainly refer to the dynamic video programs with the material level of fashion and abstract spiritual level of fashion as the communication content and TV as the broadcast channel.Through sorting out the development course of fashion TV programs,the development characteristics of such programs,such as late start,single content,small quantity and new turn,are concluded.This kind of program is classified from the content,shooting environment and program form.This paper takes the specific program as an example and discusses it from three aspects: element,presentation and operation.The analysis of elements includes the discussion of program concept,program content and program characters.In the presentation of the program,the traditional stage is deconstructed in a way of communication and differentiation to achieve creative presentation.In the program narrative,we should attach importance to story,create suspense,establish conflict and convey emotions,etc.,so as to catch the eyes of the audience and at the same time "penetrate the hearts of the people".In addition,the program combines traditional culture with fashion,which reduces the communication resistance of traditional culture and further increases the connotation of fashion communication,thus strengthening people's self-identification in integration and differentiation.On the communication platform,traditional media and new media interact and drain each other,and T2 O mode is introduced to realize the transformation of program content and TV products,which are all new attempts of this kind of programs.In the end,aiming at the existing problems of this kind of programs,this paper puts forward development strategies such as mutual integration of different media forms,focus on mass communication,balance the relationship between social benefits and media interests,and establish correct value orientation,so as to let Chinese fashion lead the world fashion.