Research On The T2O Form Of Fashion TV Programs In Internet Plus Era

As the progress of media convergence and the present of Internet ?,the emergency of the T20 form of fashion TV program is a new attempt for the TV and Internet integration.The T20 form of fashion TV program is becoming a new solution for TV when traditional way,commercials,cannot bring more profits.The Internet + is the combination of the Internet and traditional industries.The T20 fashion TV program is a new practice of Internet ?'s integrated development in the television field.The emergency of T20 form is the outcome of Internet think applying on TV program planning and production.It provides a new commercial form that deeply integrate TV and online e-commerce platforms through technology,channels and content,which provides users with a new consumption experience of "buying while watching".As the introduction of user thinking,connect thinking,platform thinking and technical thinking,there are some changes have been made.The television viewing and commercial consumption are unificated.A new cooperation model developed between television and e-business and the industrial chain was extended.The identity of audiences changed into users and the group of people who share similar preferences were gathered.Moreover,big data and Internet technology help present clear operation and management.For present,T20 model is still in early progress.There are still some parts should be attended,such as the user habits,consumption rate and the risk of too many participants.According to the present situation,there are three solutions for T20 further development.The primary one is to build the brand the TV program and to focus on the consumer value is an important means to realize the brand identity of consumers.Secondly,with the introduction and practice of smart home design,the future development of T20 will depend on the new consumption ecology brought by smart home devices.Furthermore,with the help of experience of some Internet enterprises,who build offline retailing,the emergence of reverse 020 will more effectively connect the T20 industry chain online and offline.