Research On The Development Strategy Of S Company Micro-Electro-Acoustic Business

In recent years,with the development of mobile communication technology and the improvement of people's living standard,consumer electronic products such as smart phones and tablet computers are becoming more and more popular.As the upstream supplier of the consumer electronics industry,the micro-electro-acoustic industry has achieved great development,and has attracted a large number of new enterprises,including S company.But as smart phone and tablet technology iterates slowly and the market becomes saturated,the growth rate of micro-electro-acoustic industry is also affected.Due to the development of manufacturing technology in China and the center of micro-electro-acoustic industry shift to mainland China,the competition in micro-electro-acoustic industry has changed from international competition to domestic competition.In this situation,it is necessary to reanalyze and study S company's micro-electro-acoustic business strategy.This could adapt to changes in the environment,improve its business situation and achieve long-term and healthy development.This paper takes S company's micro-electro-acoustic business as an example to discuss the current situation and change trend of internal and external environment.This paper elaborates the development strategy of S company's micro-electro-acoustic business according to its strategic vision and strategic objectives.This paper proposes the necessary implementation methods in the following 5 aspects,technical research and development,marketing,operations management,human resources and system processes.This paper is divided into six parts,including:The first chapter mainly introduces the research background,research significance,research content,research methods and strategic management theory.The second chapter mainly analyzes the internal environment of S company's micro-electro-acoustic business.Firstly,it introduces the basic situation of S company.Then,it introduces the basic situation of S company's micro-electro-acoustic business from the aspects of its development process,recent adjustment and effect.Finally,the resource capacity and existing problems of S company's micro-electro-acoustic business are summarized.The third chapter mainly analyzes the external environment of S company's micro-electro-acoustic business.First of all,this paper uses PEST method to analyze the macro environment of S company's micro-electro-acoustic business from four aspects including politics,economy,society and science and technology.Then by referring to the relevant statistical data of the industry,the change trend of the market and customers in the micro-electro-acoustic industry in recent years is analyzed.Finally,the paper analyzes the competitors of S company's micro-electro-acoustic business,and focuses on the leading enterprises in the industry.The fourth chapter mainly analyzes the development strategy of S company's micro-electro-acoustic business.Firstly,according to the internal and external environment situation,analysis its strengths,weaknesses,opportunities,and threats;sums up out the SWOT analysis model,identify that:as a new entrants,S company micro-electro-acoustic business needs to adopt the WO,ST,WT strategy so that eventually it can adopt the SO strategy.Then combining the strategic vision and objectives of S company,the paper analyzes the development strategy of S company's micro-electro-acoustic business from the aspects of industry strategy,customer choice and products.The fifth chapter puts forward the specific path for the implementation of micro electro-acoustic business strategy of S company from the five aspects of technology research and development,marketing,operation management,human resources and system process.The sixth chapter is the main conclusion and prospect of this paper.