Research On The Development Strategy For Sansec Technology Company Limited

The internet development of China can be divided into the following major processes since 1994(official access to the Internet): academic traction,exploration and growth,rapid development,maturity and prosperity.With the development of the Internet,internet-related industries(digital economy)are also booming.By the end of2021,the scale of the domestic digital economy has increased to 45.5 trillion yuan,of which the cyberspace security sector is generally stable and improving,with an industrial scale of about 20.25 billion yuan.As the core part,the password industry has an industrial scale of about 52.74 billion yuan,accounting for more than a quarter of the cyberspace security industry.This paper selects Sansec Technology Company Limited a leading enterprise in the password industry,as the research object.This company is the manufacturer and service provider of commercial password equipment in China,and also the formulator,equipment manufacturer and technical supporter of network information security specifications in China.It is currently in the high-speed development stage.In the field of commercial encryption,especially in the hardware security market,the company ranks third in the country(ninth in the world);In terms of operation,it began to apply for listing on the Science and Technology Innovation Board in 2021 and officially listed on the Science and Technology Innovation Board of Shanghai Stock Exchange on December 2,2022(stock code: 688489);In terms of national policy,the entire password industry is currently supported by the national policy dividend and has a good development prospect.Based on the development of the commercial password industry in the past three years and the phased development trend in the future,this paper combs out the problems existing in the company’s development in detail: first,the core business market share is not high;Second,the raw materials for product production are limited;Third,the sales model is single;Fourth,the accounts receivable have increased rapidly in the past three years,and this is the starting point to analyze the four more important reasons for the problem: the first is the lack of awareness of the company’s development strategy planning;The second is that the information system integration ability is not strong;The third is the imperfect proportion of personnel structure;Fourth,the grass-roots operation and management mode needs to be improved.On the basis of the analysis,the strategic management theory is applied to conduct in-depth analysis and research on Sansec Technology Company Limited.In terms of external environment,PEST analysis method is used to interpret the macro environment,Porter’s five forces model is used to sort out the industry environment,and the external factor evaluation matrix(EFE)is used to give a comprehensive score of 2.8.In terms of internal environment,through the analysis of enterprise resources(human resources,core technology resources,partner resources,customer resources and brand resources)and capabilities(innovation capabilities,R&D capabilities,organizational management capabilities and lightweight production capabilities),the internal factor evaluation matrix(IFE)was used to give a comprehensive score of 2.95.Combined with the external and internal environment,SWOT matrix method is used to analyze the company’s strengths,weaknesses,opportunities and threats.Determine the company’s development objectives according to the three different time spans of short term,medium term and long term,comprehensively analyze various situations,select the SO strategy as the strategic direction,establish the horizontal integration strategy as the company’s future development strategy,and formulate specific strategic implementation measures: first,strengthen the technological innovation and industrialization of cryptographic chips;Second,increase the research and application of password products and enhance the loyalty of end customers;Third,strengthen the standardized construction of enterprises and improve the reserve of high-end talents;At the same time,it provides sufficient guarantee for the implementation of the strategy in three aspects of organization,human resources and corporate culture,including improving the rules and regulations of grass-roots departments,improving the level of human resources management,and creating the brand effect of corporate culture.In order to enable Sansec Technology Company Limited to seize the development opportunities,give full play to its own advantages in technology research and development,make up for the company’s operating weaknesses,improve its core profitability,and ensure the continuous development and expansion of the enterprise under the overall situation of the national policy dividend and the rapid development of the password industry.