Research On The Development Strategy Of ZTE 5G MC Project

In recent years,the short MMS service of China's telecom operators has been strongly impacted by Internet instant messaging applications,with a significant decline in business volume and income.With the advance of the construction of 5G network infrastructure,5G MC,which can reach users,is a bright market.5G MC can provide intuitive upgrade experience for users,complement each other with the commercial promotion of 5G,and is expected to bring a new opportunity for operators to transform and compete against the Internet industry.On April 8,2020,China Mobile,China Telecom and China Unicom jointly held the first online press conference to jointly release the "White Paper on 5G MC",officially opening a new chapter of 5G MC service.This paper takes ZTE's 5G MC project construction as the research object,and uses the theory and thought of project management to study the development strategy of ZTE's 5G MC project.This article first expounds the ZTE's 5G MC project overview and development present situation,then using PEST model to project to analyze the macro environment,using the potter five model project for the industry structure analysis,and has carried on the strategic analysis to project using the SWOT model,it is concluded that the development of the project facing the opportunities and challenges,bottlenecks and shortcomings,further according to the analysis of ZTE's 5G MC project,put forward the three aspects suggestions for the future development strategy:system architecture,from the terminal size,joint operators,business experience,safety,high quality strategy research perspective of application;In terms of function optimization,suggestions are given from the dimensions of equipment,terminal and network.The strategy of 5G MC industry alliance is the most critical.It is suggested to form a 5G MC community of interests based on the collaborative innovation of government departments,industrial chain enterprises and scientific research institutions,closely surrounding the strategic needs of China's 5G MC industry.The research results of this paper have certain reference value for the development of ZTE's 5G MC project itself,for promoting the successful transformation of the three major operators,and for improving the competitiveness of 5G MC(RCS)in the international market of China's communication industry.