On The New Thinking Of Newsapaper Advertising Design For The Domestic Travel Agencies

Considering the tourism product is invisible, comprehensive and beyond storage, travel agencies usually inform their consumers by means of media, so as to bring the maximal effect. Nowadays, newspaper is not only the main advertising carrier of tourism product, but also an important way for the public to be informed by travel agencies. Based on the study of pioneers and market research, on the new thinking of newspaper advertising design for the domestic travel agencies are discussed in this thesis.Five parts are included in the thesis:The first part studies the cause, purposes and meanings on the advertising design of the domestic travel agencies. Through the retrospect of the achievements in tourism advertisement at home and abroad, the summarization of the status of travel agencies in modern tourism, as well as the cognition about the mainstream advertising media concerning the promotion on the travel agencies'product, so as to reveal the causes of the research. It also analyzes the traditional pattern through the advertising image and its way of expression, to verify the significance of the research.The second part explores on the theoretical basis and vital factors on the advertising design of domestic travel agencies. Firstly, this part consults the front line of the academic field, applying the basic theory of communication and advertising psychology, then points out the key elements of it creatively: sign, attention and need. Secondly, combining the knowledge of advertising, marketing and aesthetics, the thesis takes the high frequency of advertising words, the good organization of the advertising content, the direct visibility of advertising implication, together with the manifestation and time of advertisement as the sub-element of the sign and attention. Further probe and detailed examples are given too. Finally, this part tries to find the balanced point of the Chinese social and cultural psychology in China's tradition plus the modern social and cultural environment, focusing on people's spiritual need nowadays.The third part interprets the advertisement design of domestic travel agencies from the perspective of culture. This thesis carries out the research centred on the elements mentioned above and categorize the real statistics into three parts: advertising information, advertising time and psychological need, also analyzes them. In view of the latest development in advertising practice, giving cultural connotation to its art creation and issue time, the global design of it is interpreted.The fourth part elaborates on the case study and the evaluation of their similarity on the advertising design of the domestic travel agencies. Firstly, this part takes examples of three cases, deconstructing the original idea and style of the advertising design. Secondly, exploring the four general characters in them. What's more, considering the economic, cultural and social benefit brought by advertisements, scientific nature and feasibility of the research is further tested and verified. In the end, it heightens the designing conceptions to a higher level, which means that the newspaper advertisement in the future should develope toward a combination of culture, science and art.The last part serves as the conclusion. Bringing out the main ideas of this thesis closely related to the studies mentioned above.