Research On The Column Of "Great Home" In Xinjiang TV Station

The large-scale Chinese outstanding traditional cultural program "Great Home" was co-sponsored by the Xinjiang Autonomous Region Party Committee Propaganda Department,the Autonomous Region Party Committee Education Working Committee and Xinjiang TV Station.The program selected a total of 24 families,and adopted self-reported and studio interactive interviews.In the form of combination,through the dissemination of one vivid and lively and touching story of the home country to the audience,we can explore and unearth the Chinese dream of the vast majority of Xinjiang people.At present,the research on the cultural TV series is becoming more and more mature.There are only a handful of researches on the "Wei Da Yi Jia" column in Xinjiang Satellite TV.So far,no systematic research papers on this column have been formed.Therefore,this article is an exploration of the scope of the "one big home",which is temporarily unattended.Through the research on the inheritance of the excellent traditional Chinese cultural program "Great Home" launched by Xinjiang Satellite TV,the measures to promote the development of Xinjiang cultural programs were proposed.TV program content producers must clearly define the positioning of the program,in order to create a TV program content that meets the aesthetic appeal of the majority of the audience.Before the broadcast of a TV program,we will not consider what kind of content to be disseminated,and what means of communication will maximize the dissemination.First of all,it is necessary to clarify what kind of group the audience of this section is.If you do not consider the situation of the audience,then the content of this TV section will be worthless.Find out what kind of group the audience is,what viewing habits are there,and where the points of interest are necessary.Only in this way can the TV column survive and develop in the increasingly fierce competition,in order to achieve market-based profitability.The true feelings of ordinary people can be felt in everyone's story.What kind of emotional appeal is the TV audience,and what kind of story content is conveyed in "Great Home".The excellent quality of fairness,justice,honesty and trustworthiness,and patriotism and law-abiding are reflected in the program.TV viewers will think that this is a distinctive cultural program.This is a TV program about the things around them.The positive family culture is a positive energy in the whole society.The "Great Home" program can win the narrator's gratitude and win the attention of the society.This is inseparable from its consistent adherence to the socialist core values..In the author's view,there are still many problems in the current domestic cultural TV program content,or the rapid success and near benefit lead to homogenization,or the lack of innovation in the existing model.In the "Great Home" program,the values of some of China's outstanding traditional culture have been publicized for many times,which will cause aesthetic fatigue in the audience of TV programs,even though the content and values are in line with the mainstream of society.The short video introduction of "Great Home" program is basically simple and concise,and the language is vivid.There are several short videos in the program that introduce politicalism and are in a high-profile attitude.They are not warm and friendly,and the TV program audience has a sense of distance.In view of the main problems in the "Great Home" program,the author proposed to identify the mainaudience of the column,pay attention to the youth group;enrich the way of story clues,expand the scope of the program selection;understand the relationship between sound and picture,and rationally use the combination of sound and picture;Break through its limitations and integrate new media technologies.In order to enhance the consensus on the upgrading of cultural programs in Xinjiang,and to provide experience and cases for other local media in Xinjiang,local media can make content and innovation forms according to the conditions,increase interaction with audiences,and rely on the resources of traditional media.Give full play to the advantages of fast dissemination of new media and wide audience.