Study On The Characteristics Of "Cultural Evaluation" Column In The Commentary Of Guangming Daily

Since the media in the era of highly developed Internet,news,opinions on,so there is an urgent need for public opinion,and compared to the news report,news commentary as opinion information,have more to meet the diverse needs characteristics and personality,is also more suitable for the guidance of public opinion.In building a culture of self-confidence,Guangming Daily's "cultural analysis" column is focused on the current hot cultural phenomenon,which is objectively evaluated by a special professional review column,which played an important role in guiding public opinion.The guiding theory in journalism and communication,analyze and study the characteristics of "cultural review" column,focusing on research methods of quantitative and qualitative,of all the culture of "in February 26,2013 to February 26,2017 in the objective,sorting and classification system and summarizes the content analysis method,analysis of news writing characteristics,methods,trends,so that the inherent law and significance,analyzing the gradual formation of text content.The goal is to summarize its characteristics through the analysis and research of the column of "cultural analysis" column,and draw the future development space,the reference for other similar columns,and its role in the news commentary environment."Culture analysis" column,as a news analysis column focusing on the current cultural events,has prominent characteristics in topics,contents and presentation modes.In terms of topics,originated from the hot social cultural events and cultural issues exist for a long time or at Studio Entertainment gestos to guide its healthy development,supervision or attention to writers and literary works to maintain a healthy environment for literary creation,generally speaking out can be said to be the focus point and difficulty of development,culture "refined" social life culture the contents,in order to promote the popularization of knowledge of culture and spare no effort;in terms of content,standing on the perspective of social caring to intellectuals,height,with critical spirit and constructive views on the field of culture phenomenon,something even the details of cultural development,the article published time to focus on effectiveness,in the field of culture criticism and intellectuals from the depth put forward constructive suggestions.The column of "cultural analysis" is full of the spirit of the times,close to the cultural life of the masses,improving the environment of news commentary,and leading the benign development of news commentary environment.It has implications for the development of similar columns: focusing on a particular field of criticism is more profound;series reviews,small columns and specific news reports are good tools for development.The development of soil culture of "future columns can be rooted cultural selfconfidence,to promote the national cultural soft power construction power;pay more attention to the whole media extension communication,brand effect;broaden is not to focus on the field of culture;local culture expanded to add a comment section;review team.Relying on "Guangming Daily" and taking intellectuals as the main readers,"cultural analysis" column should focus on building brand and senior column on the basis of current strength,so as to enhance cultural confidence and build a strong socialist cultural power.