Research On Uyghur New Columns Of Xinjiang Television Station-the Case Of I Am An Applicant

In 2013,Xinjiang TV station Uyghur Channel broadcast many new TV programs successively. These newly broadcast programs conformed to the requirements of Xinjiang Uygur Autonomous Regions’ policies, adapted to the demands of medium marketization,satisfied audience demands and greatly enriched the cultural and recreational life of people in Xinjiang Uygur Autonomous Regions. One of the new programs, I am an Applicant, has attracted wide attention once broadcast basing on its reality-oriented and life-reflected contents and forms.At present, the reality show has become widespread in TV screens. People are no longer strange to reality shows. The career reality show I am an Applicant, takes on sticking the employment problems which is a social hot spot as a basic starting point, to guide the audience to form an active and correct employment attitude through reasonable, objective and comprehensive career analysis to satisfy social consumption needs. The local uniqueness and distinctive cultures in Xinjiang put I am an Applicant in a special position. The most real and vivid contents provided by this TV show bring active functions and values to Xinjiang’s social economical development and stability.This paper took the career reality show I am an Applicant in Xinjiang Station Uyghur Channel as a research object, analyzed its creation reasons and the its social significance, and confirmed this program’s active function in Xinjiang Station’s programs.This research mainly included the following three points:First, this paper focused on analyzing the reasons for promoting the career reality show I am an Applicant and analyzed the internal dynamics of its sustainable development basin on this.Second, this paper started from the concepts, forms and contents of the program to deeply analyze the morphological characteristics of this careet reality show I am an Applicant.Through the sutdy of the broadcast contents of I am an Applicant, this paper analyzed thepositive meanings it brought to Xinjiang’s social, economical and people’s concepts and life and affirmed the media functions played by Xinjiang Station Urghur Channel in TV program creation.Meanwhile, the author proposed reasonable suggestions to this program at the last of this paper in the hope of promoting Xinjiang Station Urghur Channel and its programs healthy and considerable development.