Research On The Influencing Factors Of The Multi-Values

With the development of Internet technology,iQiyi,Tencent and other video portals have increased their investment,produced network variety shows,and produced content.In just a few years,the network variety show has developed in a blowout manner.The major platforms have innovated from various aspects such as program format,content,and personnel,with a view to taking a share in the domestic network variety market.The network variety show attracts a large audience with its unique charm.The network variety show has a wide audience and the age group is low.The values conveyed in the program will not only affect the audience,but also be influenced by the audience's preferences.This article takes the network variety show "Weirdo Talk" as a research case to analyze the value content of the network variety show communication.The first part analyzes "Weirdo Talk" and believes that the program spreads diverse values to the audience.It is presented from four aspects: the all-round discourse display based on the debate in the design of the program;the choice of the debate stimulates the audience's needs from multiple angles;the multi-identity of the differentiated characters in the characters coexists;the youth subculture is constructed on the cultural presentation.The second part analyzes the effect of the multi-values transmission of "Weirdo Talk",and through the questionnaire survey,whether “Weirdo Talk” said has an impact on the multi-values of the audience,and affirmative answers.The third part analyzes the influencing factors of the multi-value transmission of "Weirdo Talk",and takes the Belo model as the theoretical basis of the research,puts forward the hypothesis,and designs the theoretical model of the influencing factors of the multi-value transmission of "Weirdo Talk".Through the analysis of the data obtained from the survey of the audience of "Weirdo Talk",the spss data analysis is carried out,and finally the conclusions are: the motivation and attraction of the source of persuasion;the difference and argumentation of the information and the acceptance habits of the audience.The effect of the multi-values of "Weirdo Talk" has a positive and significant impact.In the fourth part,according to the research results,the author puts forward some thoughts and believes that in the process of value-oriented broadcasting,the network variety program should be smashed into the subtleties of the program,instead of forcibly instilling;The choice is to check,not to attract traffic,there is no lower limit to attract attention;the audience prefers to let them learn and think,can produce fresh content,so pay attention to diversified content presentation;to grasp the audience acceptance habits The targeted modification and regulation of the program has produced programs that are more popular with the audience.