Research On The Influence Of Algorithmic Recommended News On Audience Values And Its Guiding Mechanism

With the advent of the era of big data and artificial intelligence,algorithm-recommended,as a brand-new form of news dissemination,gradually occupies an important position in many new dissemination technologies,and has become the mainstream distribution mode of online news today.At present,this kind of news recommendation technology based on big data analysis of user portraits can meet the individual needs of audiences for information,and it also brings major breakthroughs to the news communication industry at the technical and conceptual level.However,China's network development environment is changing complex,and people's interest demands are diverse.With the application and development of algorithm recommendations,the "information cocoon" effect and the "echo chamber" effect have appeared one after another,which has extended many negative effects,especially on the audience's values.The shadow is particularly obvious.In the Information society,the correctness of people's ideological,moral and spiritual civilization level and other value systems is directly related to the future spiritual outlook of the country and the nation.Algorithm recommendation news is one of the important ways to directly face the public and provide spiritual and cultural products to the public.In the process of popularization and application,it is determined whether it conforms to the mainstream social values and whether it can balance the relationship between social and economic benefits.Its future development trend.This article attempts to use the case analysis method-taking "Toutiao" as an example,combined with the literature research method and the interdisciplinary research method,to sort out the related concepts and theories of the algorithmic news recommendation and the audience's values,comprehensively explains the influence of algorithmic news recommendation on the audience's values and the methods and reasons for the construction of its guiding mechanism.At the same time,this article analyzes the influence of algorithm recommendation news on the audience's individual values and group values,focusing on the conditions for the occurrence and formation of individual values,and the process of constructing and confirming group values.It also proposes a correct guidance mechanism for the audience's values in the production and consumption process of algorithmic recommended news,that is,to solve the problem of the audience's value guidance,the government,the enterprise,the audience and the public figure need to work together.In short,in the practical application of algorithmic recommendation news and other big data,it is necessary to balance the value of technology and the guidance of audience values.Let people enjoy a higher-quality spiritual and cultural life and establish positive and healthy values,which are of great significance to jointly promote the progress of civilization and build a spiritually civilized society.