Game Between Field Of Official & Civil Opinion InOnlinePublic Opinion

The popularization of internet changes humans' way of acquiring information.Various network media provide platforms for sharing information,expressing opinion,communicating,and exchanging ideas.Thus,humans' social behavior and social relationship are converting in to network behavior and network relationship.Meanwhile,humans are in a society with high risk and various sudden public event shave become serious issues that impact social stability.Under an environment inter weaved with network and real society,online public opinion towards sudden public event has deeply inter venedin to real life,change dour society's ecological environment of public opinion,and affected the trend of such event.Government and media have already aware the significance of online public opinion.However,in the actual sudden public event,ideal result shave not been achieve don information spreading,folk emotion pacifying,and public opinion guidance.In particular,the mergence of social media such as Micro Blog,WeChat,etc.has always making the social media be the first publisher of sudden public event,which will probably result in spread of rumors even affect social orders.On March 18,official media represented by The Paper firstly reported the case,which arouse public attention.Subsequently,multiple state-run media further report such case.Meanwhile,government departments released announcement through their official network to release the case's current condition,progress,and handling method.As the continuity of the case,on March 21,movie and television stars represented by LiYapeng,LuChuan,and ZhangZiyi as well other online public opinion leaders gave their opinions through Micro Blog,appealing the public to pay close attention to the”ShandongVaccineCase"by By the way of questioning,which results in continuous development of public opinions in the civil opinion field,the public requests to release the vaccine flower dinitiates account ability procedure against responsible person.Also,the spread of old news”Scourge of Vaccine”on WeChat platform also has a crucial effect on the trend of public opinion.Needless to say,folk public opinion field has many merits,but its weakness cannot be ignored for such large quantities of information out of control that lead to propagate and spread of rumors.Since the two opinion fields represent different interest groups,conflicts are inevitable,but it does not mean that harmonious co-existence cannot be reached.The official opinion field can utilize newly-emerged media to monitor public opinion,conduct effective interaction,so as to form a sound trend of topic-coincidence and frequent interaction between the two opinion fields in course of public opinion spread.The two opinion fields should integrated with each other and realize mutual improvement in course of the game.