The Development Of Information Communication In China 's Comprehensive Museum Under New Media

In the new technology time, mobile applications have significant affect on spreading, it plays a crucial role in our daily life, different applications satisfy different demands. It carries two characteristic in mobile applications:one is fragmentation, which is shorter and clearer, people could receive more and more informations. Another one is faster, which allows people to give feedback frequently, not limited by time and place, it called the new media. With the process of globalization, museums have to innovate to work better on introducing history, keeping pace with the times, changing the perspective from the "object-oriented" to "people-oriented", attracting more audiences.In this situation, the museums around the world keep innovating, focus on spreading through the new media by promoting its independent values and cultural ideas. However, with the limited time, there is a great space for the development of publicity; It is also in the initial state for the theoretical guidance, still has lots of omissions. With the process of digitization, informatization and globalization of economy, it is important to investigate how to innovate the digitisation and informatization to spreading its independent value and the Sprite for musiems. Therefore, this article base on the disseminate of new media as a research background, domestic and international museums, which follow the new media, as a research object, to explore the effect on on museums with the new media.According to the history of museums development in China, sampling studies in the primary, secondary and tertiary national museums, including the National Palace Museum, the National Museum, The research shows that with the new media, museums are not limited on website promote, mobile application, such as Wechat and Weibo, are convenient for spreading and attracting audiences, it provide a better interaction between audiences and museums. In conclusion, based on the research results, this article provides several strategies and recommendations specific on method and content of spreading.