Professional Norms And Development Dilemma In Data News Practice

Entering the second decade of the 21st century,we are ushering in the era of big data.The"quantification of everything"characteristic of big data highlights the importance of data resources,and increasingly determines the future development of enterprises.McKinsey,a well-known consulting firm,said:"people for huge amounts of data mining and utilization,herald a new wave of productivity growth and the influence of the consumer surplus".When the wave swept through to journalism,reversed the traditional text in a fraction of the industry in the development of the Internet age,huge amounts of data in news production,inspired report way more possibilities in the digital age.News is not only the new data on the page render rich Internet product type of interactive features and aesthetic feeling of science and technology,more important is that it can pass the statistical analysis of the huge amounts of data to reveal the deep-seated problems behind the hidden in the data,realize the social phenomenon of macroscopic reports.As a result,the news is no longer a"text+image"of the same type of articles,but into the news and programming,mathematics and art designing and other interdisciplinary team production of Internet products.Data journalism is reshaping journalism and journalism in the active exploration under the age of the Internet journalism reform of creating a"future"period of new formats.Of course,as the dawn of all new things,go through the curve of the order type development phase,data journalism in the practice of recent years is faced with the lack of professional norms of dilemma.At present,still does not have a guide media organizations worldwide news production data of professional norms,the current media production practice is often just follows the past print the report specification of The Times,in nearly two hundred years of journalism professional guidelines for theoretical guidance.So in actual practice,data news performance is not satisfactory.This research start from the professional norms of traditional news,combing the data as a"news"news should abide by the code of traditional news.First of all,from the data of news language,should be to explain every statistical terms,and the data processing of train of thought are briefly introduced;Followed by the data of news narrative logic,should pay attention to by the news of prose narrative logic,rather than simply to report into data report;Again is a news planning,production cycle longer data news is not good at"rapid spike"current events,and stronger than the surrounding the"grand narrative",the data should be targeted planning about the investigative topic of public interest.In addition,as the embodiment of"data"news reports,news should follow this study summarized the data of 4 new professional norms.First is for the processing of data source,data should be in the public news accurate data source and provide a download link,at the same time in order to avoid "data lie"need to cross reference multiple data sources;Followed by the depth of the data analysis,the main reason why data news to expand the possibility of a news report,because it has revealed through data analysis report of potential,so it is necessary for data journalism necessary statistical data analysis,so as to reveal its the meaning behind it;Again is"visualization"level,data should be according to the news topic news creative to design the corresponding chart,rather than the stereotypical to choose the same bar charts,line charts,etc.At the same time in order to improve the readers'participation,should be reasonable design more interactive elements in the page.Finally,the data through data analysis and writing news to reveal the truth of the"hidden"behind the data,for the reader to present"the news behind the news.In data journalism practice,we see is not assured,because the new professional norms,old news order did not get a attaches great importance to the reasons,such as news reports data exists a series of practical difficulties.And data on the"content"news there is a"subject" and"news"contradiction of the topic,Similarly,in the content planning and visualization exists between content and form of primary and secondary battle;In the"technical"level,on the one hand,the only stay in data reference for dealing with data and presentation,full of professional data analysis.One-sided pursuit of visual at the same time,made the page can not accurately represent the data calculated results also do not have any sense of beauty;In terms of"survival",news organizations should not only face a high cost of team building,and stuck to the traditional mode of the operation of the"flow"in advertising can't turn on the basis of"data driven"innovation profit layout;In terms of news"ethics",are faced with both public open requirements for the data source,is also facing the red line from privacy protection law.Said in the end,this article selects caixin"number"column on January 1,2018 to 31 December 2018 171 data news work content analysis as the research sample,with data in the news practice of professional norms as standard sample inspection,draw the conclusion:in the current media organizations of production practice,the data showed the news professional norms,remains in the position of traditional news norms"paraphrasing";The performance of data journalism is not up to par with the new professional norms that focus on"data".Therefore,in order to make the production of data news more standardized and get rid of the"four fold"development dilemma in practice,it is necessary to strengthen the establishment and observance of professional norms in the production of data news.