Innovative Practice Of Local Communication

On May 28 th,2017,the large-scale cultural image project "Chinese Imagery",which was jointly organized and filmed and broadcasted by the Central Propaganda Department and CCTV,was broadcasted in CCTV prime time with the "Fang Zhi" as the carrier and the image as the means of expression.One season.As an innovative practice of spreading the local chronicles in the new communication environment,"The local Records of China" let the slumbers sleeping in the library leaping on the screen,using the lens language to record the living conditions of the general public in the development of socialism with Chinese characteristics.The times have changed and won a good reputation.This article takes "The local Records of China" as an example,using case study method and text analysis method for research.The thesis is divided into six parts.The introduction focuses on the research background and research value of "The local Records of China",and briefly summarizes the previous research.The first chapter sorts out the development and innovation of Fangzhi from ancient times to the present.The historical process and communication characteristics of Fang Zhi and the image of the local chronicles are analyzed,which paves the way for the Chinese Image Chronicles.The second chapter analyzes the background,program overview and communication function of The local Records of China.The third chapter focuses on Exploring the content production characteristics of "The local Records of China";the fourth chapter uses the theory of narratology and the theory of film and television to explore the narrative strategy and audio-visual language of "The local Records of China";the fifth chapter focuses on the existence of "The local Records of China" Insufficient,and proposed an optimization path,I hope that "The local Records of China" can play its due social function and social value.