A Study On The Local Features Of City Paper

With the Internet, mobile phones and the emergence of new media, the media become increasingly competitive. City Press in China's "three newspaper" press end structure of the most well received new media, and other powerful media, the double pincer attack, survival was seriously squeezed. How to survive in the cracks, but also continuously develop and grow, it is placed in front of a scholar and operators must be immediately addressed. "Guangzhou Daily" as the Chinese cities with the largest circulation newspaper, is also the most successful cities reported that the course of its development is relatively weak in other cities reported that no doubt has reference. Development in order to survive, "Guangzhou Daily" in full knowledge of the market situation, to create personalized newspapers, the pursuit of local features as their own competitive trump card. "Guangzhou Daily" newspaper headlines in the production, the report content and reporting standards such as efforts to engage the connection point between the local audience in order to enrich the news localization element. A large number of dialects, saying the application has greatly shortened the distance between newspapers and the media, and stability of the target audience. In addition, the "Guangzhou Daily" in the process of creating local characteristics, there are some news value deviated from the orbit of the behavior, irrelevant, vigorously played up murder, violence of the incidents occurred from time to time. In any case, "Guangzhou Daily" development model for other cities reported a good model. It is in the process of creating the experience of local flavor and some of the problems of other cities have reported the development of Enlightenment values.