The Narrative Communication Analysis Of Story-telling Television Programs In Modern China

Television in China began telling stories of ordinary people in 1990s. In recent years, story-telling technique has been widely used in producing many kinds of TV programs. However, producers did not remain in the stage of labeling the story-telling technique as expression method. The TV program genre specializing in telling stories has started since 2005. Anchors narrate, connect and comment on the entire story. The leaps of story and the tension of plot have been emphasized. Suspension and tense atmosphere have been produced and exposed for the audience in front of television. Because of the restrictions on talent shows, story-telling became the new space of gaining profits. Nowadays story-telling TV programs compete fiercely with each other on national, provincial and other local TV stations.In light of current situation, story-telling TV programs have shaped their own narrative structure and model and have grown to be one mature genre of television, which attract a great number of audiences and cultivate their stable expectations of watching. Humans are story-telling animals. In the transmission process of stories, telling and listening to stories depend on the exchange among different people. And information, emotions and values also communicate and interact between people. The development of mass media, especially television, has enlarged such process. Thus, it is unavoidable that the narrative communication of story-telling program interconnects with the communication characteristics of television.Story-telling programs adopt the narrative structure of"equilibrium to disequilibrium to new equilibrium", and construct story by means of suspense produced by endless contradictions. Suspense will be built at the beginning of programs. In the progress of story, these programs unite the communication methods of television, utilize montage and audio editing techniques to reorganize the time and space of stories, and control narrative rhythm by means of summary, ellipse, scene, stretch and pause. In addition, as the narrative text, the narration process of programs conform to the narration communication process—from real author and implied author to narrator and narratee to implied reader and real reader.This article selects the programs like Legendary Story, Wang Gang Tells Story and Telling and Speaking broadcast from July to September 2009 as sample. It starts with the narrative content of Programs, combines narrative theory to analyze their narrative structure and narrative communication pattern, and raises the approaches of future development. In future, Programs should increase the number of programs completely produced by their own and pursue the timeliness of news stories. In the end, Programs should also establish and safeguard the charisma of anchors and interact with audience with heart.