Identity Stigma And Image Reconstruction

This paper chooses the collapsed public image stars as the research object,mainly adopts the methods of case analysis,in-depth interview,text analysis,participatory observation,etc.,and analyzes the status of star stigma from the perspective of the theory of impression management and structured interaction.The relationship between individuals and society,behavior and structure in the process of image and identity reconstruction.This paper analyzes the social endowment factors of celebrity identity crisis in combination with typical cases;summarizes the public specific behaviors of star subjects in the face of identity stigma,and summarizes the three typical impression management paths adopted by stars in identity construction;Through the theoretical perspective of Giddens' "structure-behavior"interaction,the process of the mutual structure of the macroscopic factors of social structure and the microscopic active behavior of stars at the micro level is analyzed.The study found that:the social identity of star identity stigma-people set up collapse-can be divided into social and cultural regulations and third-party participants such as the public,media,fans,commercial capital,etc.;summed up the star in the identity construction adopted three typical impression management paths:including normalized impression management strategies�maintaining original identity,benign impression management strategies�appropriately adjusting identity,conflicting impression management strategies�resistance accepts identity transitions,and structural-behavioral interactions The perspective analysis of the stars image reconstruction process reflects the leading position of information and the relationship between control and identity change,the development and transformation of social regulation and stars' multiple identity,and the multiple interpretation of resistance in multiple contexts.A brief explanation of the possible reasons behind the difference in results can be combined with the actual cases comparison.Through the analysis of the process of star behavior and the display of the"structure-behavior" interaction process,the analysis of the identity management process of the collapsed public image stars have further developed the research on identity management related issues.This study is based on a critical and reflective perspective to see the collapsed public image of the stars how to re-construct the identity of the stars.I wish that the details of the process help some organizations and young people to further understand the public image of stars and stars,rationally treat idol stars and stars,and also wish to inspire deep thinking of the entertainment industry's active and healthy development.