College Students' Research On The Use Behavior And Identity Construction Of The Network

The Conceptual Framework of Self-construction Relationship between Mainstream Media and Audience.This paper investigates whether the relationship between the minority media and the audience in the new media environment is applicable to this paradigm from the microlevel.The beeps are a video medium that is of interest to young people,and its anime culture attracts and retains a large number of audiences.In this paper,the animation video group as the object of study,to explore this group and beep whine network in the use of how to respond to the concept of exhibition / performance paradigm.The study uses the method of network field investigation,choose to know the forum as a field,from the announcement on the beeps on the beep music and the answer to the audience in the course of the use of observation and performance behavior.To further make meaningful information,select the likes of watching the animation video of the six college students with the characteristics of the audience in-depth interviews.Comprehensive data show that in the social environment and the growing development of the media environment,the media penetrate into people's daily life,contributed to the aesthetic of daily life,in the process of audience in the consumer media culture,but also built Their own identity and their own production of media culture.The view / performance paradigm is equally effective in explaining the audience in the new media environment,but it can also develop more theoretical connotations.