Research On The Construction Of Star Image In The Internet

With the development of the application of social network in the Internet, the star has become the focus of the network environment which can not be avoided. With the development of the network homemade drama, micro film, network homemade variety show and other content has been widely concerned, a large number of new star image began to enter the audience view. Celebrity scandal has repeatedly become the trigger point for the whole people on the social networking platform. Star topic perennial occupy social network hot search list. More and more unknown arts practitioners with the help of Internet to construct their own image, created a modern myth of the night burst. The Internet has become a new field of star image construction. But the construction of the star image in the network also has a certain degree of deviation.Those who have a high popularity in the Internet and a large number of fans of the star group, in the face of professional evaluation and comments, often due to a mediocre,and the image of vulgar criticism.Richard Dale, a British scholar who pioneered the study of the stars.He thought that the star is the individual who is constructed by the media. The internet how to construct the current complex star image with the market logic has become a focus of research attention. This paper tries to explain the question that how the current Internet environment constructs the star image. In this study, the author analyzes the specific path of the star image construction in the Internet, and tries to find the problem in the construction path. On the basis of the reflection of the actual impact of the construction path deviation, the author try to put forward the countermeasures and significance to improve the construction path.This study is divided into five parts. The first part includes the research status of the current star image construction. On the basis of this,the author clearly puts forward the main problems and the main objects of this study, and explains the main methodsused in this study, the purpose of the study and so on.The second part is mainly about the combing and comparison of the star image construction between traditional media and the Internet.The star image in the traditional media is mainly constructed by the star and its Broker’s Firm from top to bottom.In the Internet, the image of many star construction path is from the bottom to up. The audience can also participate in the process of the star image construction.The third part analyzes the specific path of the star image construction in the internet. In the analysis process, according to the Richard de Cordova star utterance classification standard, the author divide the star image into role image and personal image.In addition, the network development of the Web2.0 era gave full power to the audience’s initiative, the audience produced a variety of star images when they ‘re spending stars.The fourth part is the analysis of the problems and the reality effect of the star image construction in the Internet. In order to become famous, some stars do not hesitate to sell their personal privacy and use of hype means to attract public attention.Public participation in the construction of the star image also caused the adverse effects of network violence. In order to attract the audience, some journalists use false news to insult the star, and damage the image of the star’s personal image.In the fifth part, the author put forward some suggestions to improve the star image construction in the Internet.The author put forward the countermeasures from the national law, administrative level, professional star image evaluation system, star individual, audience and film industry development model, network news practitioner and other aspects to solve the problem, so as to promote the healthy development of the star image construction.