Research Of Commercial Value And Profit Model Of TikTok

In 2016,the domestic short video industry emerged.As a new form of content communication,short video has gradually changed people's information acquisition methods and meet people's fragmented information acquisition needs.The user size of short video shows a sustained explosion.As of September 2018,the scale of domestic short video user more than 500 million.In 2017,TikTok as a"black horse"in the short video industry quickly highlighted the encirclement.This survey used text analysis and interview method as the main research method.The phenomenon level product Tik Tok in short video industry are selected as the object of investigation.The survey analysis the current commercial value of TikTok short video from the perspectives of users and flow,brand and content,efficiency and technology.At the same time,the author made a detailed investigation and study on the existing profit model of Tik Tok,considered and analyzed the dilemma under the current profit model of Tik Tok,and tried to put forward the potential profit modelI hope that this survey can provide a certain reference for the future development of the domestic short video industry while promoting the improvement of the TikTok profit model and promoting the self-development of enterprises...