Optimization Analysis Of Domestic Video Site's Profit Model

Video streaming sites has been rising in context of the various prosperous environment of China's mobile Internet.The popularity of its broadcasting terminal,the rich video resources along with the emergence of high-quality IP not only have become a new growth point of profit model but also a topic of discussion in the academic community.This article will compare the similarities and differences of three major video sites in order to analyze the trend of future video sites profits models.Domestic video sites has been in development since 2005 and have gradually become standardized and mature.But with the Internet technology constantly updated,the new media industry has been taken seriously and their profit models show diversities.This article first introduced video sites development process,as well as the traditional video sites profit models.But with the popularity of mobile Internet technology upgrades,the traditional advertising profit model is gradually optimizing.The current advertising profit model becomes more accurate,more diverse,and the effect of advertising is also expanding.Secondly,this article also focuses on video sites emerging profit model in their payment method.In the new media thriving environment,the payment method is gradually accepted by audience.Self-made media drama,network corporation show,high-definition movie resources,VR technology under the panoramic concert and live sports have become users pay resources and services available.Finally,high-quality IP resources and copyright distribution has become a new way out of video site profit,which will be “the content is the king” of the precursor.We can see the future competition between the major video sites is the content competition.This paper cites the graph,data and analysis results of professional report to support the research of this paper.While increasing the credibility and rigor of the research,we hope that this paper can provide reference and help for the future development of domestic video sites profit models.