Analysis Of The Construction Of Local Government Image In Zhejiang Province's Characteristic Town Construction Report

The image of the government is a comprehensive impression of the government's ability to govern,and it can in turn affect the government's ability to govern.The local government is the backbone of the connection between the state institutions and the people.It is the executor of the central policy and the builder of the government work.The good image of the local government can promote local development and maintain social stability.This paper starts from the perspective of news reports,analyzes the image of local government constructed in the report,in order to bring inspiration and ideas for the construction of local government image,and bring new thinking to the construction of government image for news reports.This study takes Zhejiang Province,which leads the construction of national characteristic towns,as the research object.Through the analysis of the news reports of the official towns in Zhejiang,the content analysis method,text analysis method and questionnaire survey method are used to study the construction of characteristic towns in Zhejiang Province.The construction and influence of news reports on the image of the government.Firstly,the report of the official website of the characteristic towns in Zhejiang Province was sorted out,and the news reports of various purposes were analyzed in detail.The main reports and reports of government affairs reports during the construction of the characteristic towns were studied.Secondly,the reports were reported.The text of the content is analyzed and summarized,and the government image constructed in the report is summarized,such as service-oriented government,high-efficiency government,etc.Finally,the questionnaire is designed according to the conclusion of the content analysis,and the report is used to analyze the report to the government image construction.Impact.The study found that the report of the characteristic towns in Zhejiang is positively related to the public's perception of the government image.However,the news reports still have problems in the construction of the government image.It requires the government's top-level design of its own image and the ability to enhance its communication.