On The New-age Construction Of Government Image In Party Organ

The ability to influence public opinion is important part of the administration power for a party in power. The government image-building is of vital importance for the credibility and cohesion of a government. Therefore the party organs play a uniquely role in government image-building and leading public opinion. In new period, there are of great need to study party organs in a new prospect because it is much more important than before to influence public opinion in the context of harmonious society. However, the news report of party organs is still far from perfect performance.This thesis analyze the progress and factors of government image-building and find that the ability of influence the public opinion is the test stone in judging the effect of government propaganda. By analyzing the sample of several party newspaper, the thesis reveal that it undermine the credibility of party newspaper that the stereotype report and the indifferent attitude toward people's well-being.To build better government image, party newspaper should perform the supervision right of public opinion, and should pay more attention to ordinary people's livelihood, and should build the bridge between the government and the public.