The Presentation Of Hangzhou City's International Image By Chinese And American Media

City image is an important symbol of a city's soft power.A good city image can attract foreign investment and tourists,and can shape the cultural identity of the residents in the city.In this era,city image has become an important factor affecting the competitiveness of the city.In the past ten years,Hangzhou has made great progress in economic development,tourism resources development,and urban cultural construction.It has become the "Internet +" innovation and entrepreneurship center with global influence,and has also been promoted as one of the most prosperous cities in China.Hangzhou is striding forward to become a world famous city with distinctive features and great influence.During this critical period,it is particularly important to understand the differences between Chinese and foreign media in the international image of Hangzhou.It is also essential to improve the publicity policy,and disseminate the image of Hangzhou in the world.This paper makes quantitative statistics on the Hangzhou-related reports of the New York Times and China Daily in the past ten years,and combines the analysis of the news frameworks at the high,middle and low levels,sums up the seven news frameworks that are mainly used in the Hangzhou-related reports of the two media,and analyses the similarities and differences between the news frameworks of the two media and the specific reporting topics.This paper also concludes that the report of China Daily demonstrates an image of Hangzhou which is a city with beautiful environment,rich cultural heritage,harmonious social progress,residents living and working in peace and contentment,and rapid economic development.The image of Hangzhou presented by the New York Times is slightly different.According to the New York Times,Hangzhou is a city which has rich tourism resources,and enjoys rapid economic development but has unstable prospects,while democracy and legal system lacks.On this basis,this paper also summarizes some problems found in the Hangzhou-related reports of China Daily,and puts forward several suggestions such as "setting the agenda actively","adopting a pluralistic reporting framework","attaching importance to the role of individual narrative" and "giving full play to the role of famous enterprises in cities".