Design Strategies And Empirical Research Of The Gamification Brainstorming

With the rise of knowledge economy,research on creativity is becoming more and more popular.Brainstorming,as one of the most widely used methods to improve group creativity,has received extensive attention from researchers.At present,the research on brainstorming methods focuses on two aspects:checking the effectiveness of brainstorming methods and improving traditional brainstorming methods.The idea of improving traditional brainstorming methods is usually to solve problems of production blockage,evaluation anxiety and social inertia.Gamification is a rapidly rising theory,method and framework in recent years.Through the use of game mechanisms and elements,similar game experiences are often created in non-game scenes,thus enhancing the enthusiasm and fun of participants.The gamification method can increase the enthusiasm and participation of participants,create a pleasant experience,and have the potential to solve problems such as the social inertia of traditional brainstorming methods.This paper improves the process experience and final effect of using the brainstorming method in the design scenario from the perspective of gamification.The research results are mainly reflected in the improvement of the traditional brainstorming method and the evaluation method of the results.The specific research contents and achievements include:1)This paper summarizes the gamification design strategy based on brainstorming scenarios.This paper investigates the problems existing in the process of participating in brainstorming methods in the design scene,such as the low quality of ideas,the boredom of participants and the focus on their own ideas.Through literature research and case analysis,the application modes of gamification theory are sorted out,including commonly used gamification elements and the gamification experience of intention construction.Finally,it is summarized as a gameful design strategy to guide the design of offline solutions.2)Based on the gamification design strategy,this paper designs a gamification improvement scheme for the traditional brainstorming method.On the basis of the above work,an improvement scheme for the traditional brainstorming method is designed.Three comparative experiments were conducted to analyze the experience and effect of using traditional brainstorming method and gamification brainstorming method in the design scene.The experimental results show that the gamification brainstorming method can promote participants to produce higher quality ideas.The analysis of the composition of all ideas shows that the method in this paper enables participants to better diverge and converge in the process of brainstorming.In the aspect of process experience,this method brings positive feelings to the participants and solves the problems that the participants feel bored and have no sense of achievement.3)This paper designs a gamification brainstorming online website by summarizing the design and practical experience of the offline scheme,and verifying the effect through experiments.Firstly,the offline scene and the online scene are analyzed,and the characteristics of the two are summarized.Partial functions and mechanism design of the gamification brainstorming method in the offline scene were moved to the online,and an online gamification brainstorming website was designed,and the effect was verified through experiments and interviews.In a word,this article solves many problems in the process of using brainstorming methods in design scenarios from a unique perspective of gameplay,making the final output ideas have higher quality,more divergence and convergence,and creating a better experience process.The significance of this study is mainly manifested in two aspects.On the one hand,it is a new form of traditional brainstorming combined with game theory,which provides a new scheme to stimulate creative ideas in the design scene.On the other hand,the gamification design strategy summarized in this paper can be more systematic and convenient to guide the gamification design or the transplantation of gamification mode,and provide reference content for the gamification theory and practice.