The Application And Reflection Of Gamification In News Report

In the era of mobile Internet,the competition of news industry is becoming more and more fierce,the presentation of news is becoming more and more diversified,the traditional way of news content production and communication can no longer meet the current needs of users,the attention of users has been realized from traditional media to new media,from traditional content form to new content form.During the transformation period," innovation" has become the best choice for journalism to seek a breakthrough.In order to arouse users' interest in news reading and promote their participation and interaction,more and more media have used game-oriented ideas to innovate the production and dissemination of news content in news reports.Mutuality and interest serve the dissemination and expression of news content,and this phenomenon in the field of news has become "news gamification ".As a kind of thinking,mechanism and technical means,gameplay can bring some inspiration to the innovation of news products under the change in the news industry.This paper mainly discusses the phenomenon of gameplay in the field of news,and analyzes the application advantages,problems and future development direction of gameplay in news practice through case study.The full text consists of five chapters.The first chapter is the introduction of the full text structure and core research issues overview,mainly including the source of topics,research ideas and methods and related research review.The second chapter is the trend of news game and the current situation of practical application,mainly introduces the basic concept of game and game,as well as the application of game in news practice at home and abroad,starting from the current media environment to discuss the motivation of news game phenomenon.The third chapter mainly analyzes the application of gameplay in news practice,and summarizes the different gameplay application forms and mechanisms in news reports.The fourth chapter is the reflection of game in news practice.This chapter mainly summarizes the advantages of news gameplay and discusses the current problems of gameplay application.The fifth chapter puts forward some suggestions on how to apply the game idea better in the news practice.At the end of the thesis is the conclusion of the article,including theshortcomings and limitations of this study.By studying the application of gameplay in the field of news,this paper hopes to provide more theoretical and practical reference for the application of gameplay in the field of news communication in our country,to open up new horizons and provide new methods for the study of gameplay in news reports,and to provide some new thinking and enlightenment for the innovation transformation of news reports in the content and form of traditional media in our country.