Research On Gamification Applied In Interaction Design

With the rapid development of science and technology, product or service is become more homogeneous. Function is not the only option for user. Society has accessed into the experience economy era. Technology is a means, and experience is the real purpose. Users concern about a better user experience within the process of using, and pursue emotional satisfaction on the level of user experience. The trend of society development turns into entertainment. A new word "Gamification" was coined in 2010. The main purpose of Gamification is using the game of thinking and mechanism to solve problems in real life. Based on this background, this paper discussed about the essence of Gamification. For the sake of user experience, Gamification gives users stimulation and satisfaction with its unique mechanism to promote users to other activities. This paper put forward feasibility approaches through studies. Based on these methods, this paper made a research on methods and processes of interactive design for apps applied in the mobile Internet Android platform. This paper aimed at practical way of combination between Gamification and interaction design about mobile internet products.