Health Communication From Media Publicity,Scientific And Commercial Balance Research

Whether it is ancient or modern,people's access to health knowledge has never stopped.Especially in recent years,with the rapid development of technology and emerging media,the form and core of health communication have also undergone tremendous changes.Health information is no longer confined to specific departments and media,but is scattered in the hands of the media compared to the original mode of information dissemination.The advantages of self-media or commercial organizations are: high quality of health information;on WeChat,Weibo,knowing and other platforms,some people with medical professional background have opened their own media to carry out popular medical knowledge popular science popular transmission speed;compared to the traditional health knowledge dissemination discourse system,the health communication knowledge on these emerging platforms After packaging,the user accepts a lower threshold and spreads widely.Although commercial self-media can provide advantages that traditional media can't match in the dissemination of health knowledge,it is bound to cause some problems because of the nature of its pursuit of capital.These issues include commercial self-media to spread rumors or pseudo-health knowledge in order to maximize business benefits.The two natures required for health communication are originally public and scientific.However,due to the excessive pursuit of commerciality by the media,the balance of public,scientific and commercial is broken.Finally,rumors and falsehoods have emerged.The negative effects of health information dissemination.Among the many health communication media,Dr.Clove will control the relationship between the three,and on the basis of pursuing commercial capital,try to ensure the balance between science,publicity and commerciality.relationship.In order to discuss the game relationship between the scientific,public and commercial aspects of clove doctor,this paper analyzes how the power of these three changes in each process from four aspects: game environment,game subject editing process,game result and game integration.This can also be seen from the differences between the media's healthy communication thinking mode and the original traditional media health communication thinking mode,as well as a shallow understanding of the living conditions of self-media people.In the end,this article will discuss the problems and trends of health communication from the media development with the perspective of the background of health communication industry,and hope that the third-party regulatory agencies will enter the management of the media field and regulate the industry awareness of health communication from the media.Provide health information to the public better.