| The advent of the Internet era has changed the way people access information,and there have been a large number of media and social platforms.Among them,WeChat relies on the advantages of its social platform to become the traffic of social software,making the concept of WeChat Internet popular.The WeChat public account relying on WeChat platform has become a hot spot and has received extensive attention.The new self-media created by WeChat public number The spatial model has also created some of the myths of the rise of media people.This has led to the opening of the WeChat public account,and hopes to use the superior conditions of WeChat to have a large user traffic to create a successful self-media.With the growing popularity of new media integration in the publishing industry,publishers have opened the WeChat public account to create their own media platform and speak to readers.At the same time,the publishing house also realized the importance of expanding the cultural influence of the publishing house and promoting its own brand.The commercial value of the WeChat public account also received much attention,turning the internal potential of the publishing house into commercial power,and making the cultural appeal form a special The atmosphere promotes the actual market competitiveness,and many publishers have begun to invest in the creation of the WeChat public number and the exploration of practical applications.In fact,many publishing houses' promotion status and marketing results are not optimistic,and they have not achieved the expected promotion results.Many publishers are beginning to feel confused and lose confidence.The current status of the construction and operation of the WeChat public number platform is worthy of our in-depth research.How to create a high-quality and successful publishing house public number is also worth considering and exploring.This paper is divided into seven parts: the first chapter is the introduction;the second chapter is the value and role of the publishing house to establish the WeChat public number,including the application value and commercial value of the WeChat public number;the third chapter is the publishing house WeChat The concept of the establishment of the public number,from the starting point of the establishment of the WeChat public account,the core of the subject and the user positioning to explore the establishment of the WeChat public number of the publishing house as the guidance of what kind of concept;the fourth chapter is the design of the WeChat public number of the publishing house,Through the research and analysis of the existing publishing house WeChat public number,based on practice,from the basic framework,visual image,theme style,the application of auxiliary functions and the design of derivatives,to explore the high-quality publishing house WeChat public number design;The five chapters are the new requirements faced by the designers,expounding the need of the publisher WeChat public number to let the designers divide the multi-angle and the new requirements put forward to the designer;the sixth chapter is the case practice of the WeChat public number design of the 21 st century publishing house.Combining the previous research results of the research and operation promotion of the publisher's public number,the research results will be applied to the real Design;seventh chapter is the conclusion.Through the practice of designing and operating the WeChat public account of the publishing house,this paper explores the thinking modes of the public account of each publisher,analyzes a series of problems exposed by the WeChat public account in the practical application,and finally concludes the research at 21 In the practice of the Century WeChat public number design case,we hope to provide reference suggestions for the future development of the WeChat public account of the publishing house,and maximize the application value and commercial value of the WeChat public number of the publishing house. |
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