A Study On The Remediation Of Periodical By Wechat Subscription Number

WeChat Public Number is one of the important keywords in the development of media form in recent years.In 2011,Tencent launched WeChat,the application that provides timely communication serving for smart terminal.In August 2012,WeChat Public Number was implemented as an additional module of WeChat.In just a few years,the number of WeChat Public Number has exceeded 10 million,WeChat Public Number has become the hottest application at present.With the development of WeChat Public Number,its functions and types are improved increasingly.WeChat Public Number is divided into three types in current,including WeChat Service Number,WeChat Subscription Number and WeChat Enterprise Number.As a result,WeChat Subscription Number,one of three types,breaking through the traditional media transmission and achieving goals of directly and audience-oriented communication in dissemination process,fission of communication effect and interaction between the communicators and users.The function of WeChat Public Number,including directional push,one to one interaction,feedback timely and so on,which is quickly received favor of individuals,media organizations,businesses and government.In a way,WeChat Subscription Number provides a new way of information dissemination for the communicator and the user.With features of WeChat Subscription Number improved gradually,especially the payment function run,all these factors promote the pace of commercialization of the subscription number directly.A large number of WeChat Subscription Numbers cooperate with capital,its function and marketing operations get into mature step by step.However,when the new media ushered in the development of the spring,the paper media is still deep in the winter.So WeChat Subscription Numbers turn into the experimental field which many traditional media try to change themselves.The Contrast between the development of WeChat Subscription Numbers and Paper Journals is particularly prominent.With the rise of digital reading and the decline of paper reading,WeChat Subscription Number has become the fashion form of digital reading in current,and in contrast with the reading of paper journals,which keep a significant decline year by year.As we all know,the development of new things always keep some kind of connection with the old things,the development of new media and the old media are always linked similarly.When we look back at past,we will find a large amount of changes.For example,readers subscribed the traditional periodical before,but now lots of readers click the Mobile phone to read WeChat Subscription Numbers actively.People used to buy traditional periodical from the third party institution,however,the user of WeChat Subscription Number pays for the writer through Mobile phone directly.In addition to these changes,the cover and catalog of headline in WeChat Subscription Number is similar to the cover and catalog of periodical.In short,all these changes indicate that there is a link between WeChat Subscription Number and Periodical.In this paper,the research object is WeChat Subscription Number,Paul Levinson's compensatory theory is the framework of this thesis.Paul Levinson is known as the "digital age of McLuhan",his compensatory theory is contrary to the"media determinism" contrary.Meanwhile,the term "compensation" can be understood as "remedy".New media is "the remedial media" of the old media.On the one hand,the new media "compensates" the lack of media in the past.On the other hand,the new media also on their own "compensation" to promote their own function closer.And the WeChat subscription number as a new media form,its functions tend to be "humanize",and remedy the increasingly declining paper journals.The subscription number "compensates" the journal of one-way communication,popular reading and media monopoly,to achieve the information multi-directional interaction,the reader personalized subscription and participation in the market free competition.At the same time,when Subscription number "compensation" journals,it also continues to make up for their own deficiencies,which improves the reader's reading experience.In this paper,the author study WeChat Subscription Number making up periodical through content analysis,observation and other methods.The paper is in accordance with proposing the problem,analyzing the problem and solving the problem to achieve this research.On the basis of the similarity from WeChat Subscription Number and Periodical,the author finds out similarities and breakthrough which WeChat Subscription Number keeps.From the policy,technology and user habits of the three aspects,the author analyzes reasons for prosperity and development of WeChat Subscription Number.After the analysis of the subscription number to make up for the lack of journals,summed up the current subscription number derived new things and subscription number "compensation" their own development challenges.This paper also provides a way of thinking and template for paper journal and other paper medium.