Research On The Mechanism Of "Leading Reader" In Social Media Of Reading

After WeChat book APP put forward the slogan "reading is no longer lonely" and introduced the social attribute of strong relationship into national reading,it has become a possibility to enhance social communication by reading.However,the social interaction built through reading is always temporary and not lasting.Therefore,some scholars believe that "community reading" will be the development trend of mobile reading.Netease snail reading APP,as a social media for reading,has established a "community reading" linked by "relationship + emotion".Meanwhile,it introduces the concept of "leader" into the information dissemination of mobile reading communities and communities,and enriches the theories and applications of traditional opinion leaders.With the emergence of "lead reader",interpersonal communication and interpersonal relationship are undergoing subtle changes in the field of mobile reading and even the whole Internet.A kind of "retribalization"--separation of acquaintances and the formation of new interpersonal relationship between strangers begins.The typical "lead reader" mechanism of netease snail reading APP provides an entry point for this study.This paper discusses the formation of new interpersonal relationship in the era of mobile reading--socialized communication based on "interest";At present,opinion leaders in reading social media mainly play a role as "mediating","mediating" and "key opinion leaders".Finally,the author thinks about the opportunities and challenges that mobile reading may face in the future--"mobile reading interaction".