Research On Project Management Of Investment Promotion In IC Industry In Jinan Innovation Zone

In recent years,the state has attached great importance to the integrated circuit(IC)industry and continuously improved its strategic position.In addition,the "ZTE event"in the Sino-US trade war in 2018 sped up the development of IC industry in China.Under this background,the competition for the investment promotion in the area of IC among different local governments has become increasingly fierce.Considering the challenges faced by Jinan Innovation Zone(JIZ)in the development of integrated circuit industry,this paper studies how to use project management thinking and project life cycle theory to define the investment promotion process of integrated circuits as a project,and how to guarantee the implementation of project management with necessary measures,so that it can improve the attractiveness and competitiveness of the investment promotion work of JIZ in IC industry.TEs paper used literature analysis method,interview investigation method and qualitative analysis method.Through data comparison,it illustrates the shortcomings and challenges of the development of IC industry in JIZ.Without considering the traditional methods for enhancing the investment attraction,like promulgating preferential policies or constructing investment carriers,this paper proposes using better working methods to enhance the investment promotion ability in IC industry.With the interviews with the people involved in the IC investment promotion work and from local enterprises,through sorting out the current work process,this paper found the problems of the current investment promotion work:lack participation in the investment promotion work from the functional departments,over-reliance on the investment promotion personnel,incomplete work process,staff's short knowledge in IC industry,inaccurate acknowledge of the benefits of IC projects and imperfect service after landing.This paper uses the project life cycle theory to divide the investment promotion work of IC in JIZ into the initiating phase,planning phase,implementation phase and ending phase.According to the work content that should be included in these four stages,it explains the key work of IC investment promotion work in various stages and designs a complete IC investment promotion workflow.In the initiating phase,it added professional auditing to the IC projects.In the planning phase,it showed the establishment of the project team and the creation of the schedules.In the implementation phase it included the control of the projects.And in the ending phase,it emphasized the hand over work between investment promotion department and enterprise service departments.In addition to the new workflow,a successful implementation of project management in the investment promotion work also requires the necessary safeguards.This paper established a suitable organizational structure for the project management of IC investment promotion in JIZ,added the project management office,and designed the training and project performance appraisal mechanism,which provided organizational guarantee for the implementation of project management.It proposed the risk control process to ensure project quality.In terms of a better information communication,it also suggested to set up communication channels,and accumulate experience in different investment project projects,making it a knowledge asset to improve the investment attractiveness in JIZ.Through analysis,the paper draws the following conclusions:First,investment promotion work in IC industry is in line with the characteristics of the project,and can use project management thinking to analyze problems and solve problems.Second,people can use the project management tools and project life cycle theory to sort out the JIZ IC investment promotion workflow,which can not only solve the existing problems,but also make the investment workflow more complete,reduce leakage,and ensure the ultimate goal of attracting investment.Third,in the process of implementing project management,with the necessary safeguard measures,the implementation of project management can be guaranteed,the quality of the project can be improved,and the investment promotion attractiveness can be improved from a long-term perspective.Under the current situation of insufficient preferential policies,talents and industry chain,the design of using project management in JIZ's investment promotion work in IC industry can improve the service quality and provide better investment environment for the enterprises,which can attract more investment and help them run a good business here,so that it can promote the development of the IC industry in this region.At the same time,this paper has brought some reference value for other local governments to attract investment.