Research On The Development Strategy Of XT Enterprises In The Network Security Industry

Nowadays,the society has entered the era of rapid development and application of information technology.In this context,cyber security has been paid more and more attention by the state,and cyber security strategy has been recognized as an important part of national strategy.Compared with developed countries such as Europe and the United States,China's investment in the cyber security market is still in its infancy,and its economic volume is relatively small.However,with the improvement of relevant laws and regulations,the continuous introduction of top-level design at the national level,the continuous efforts of personnel training and the continuous improvement of the awareness of the whole people,China's cyber security market has ushered in an unprecedented period of strategic opportunities.Cyber security industry is a relatively new industry.This paper analyzes the new characteristics of cyber security industry in the new era,it has reference significance for the development of industry enterprises.The main research content of this paper is the development strategy choice of XT enterprises in the new market environment.Through a large number of literature,theoretical knowledge will be used to analyze the background characteristics and industrial status of China's cyber security industry.Then,it studies and expounds the product,service and other business status of XT Company,uses mature strategic management theory,PEST analysis method and Porter's five force model to analyze the external market environment of XT Company comprehensively and detailedly,uses SWOT analysis method to comprehensively elaborate the internal advantages and disadvantages,external opportunities and threats that XT Company faces,and finally summarizes the theoretical knowledge of strategic management In line with the future development of the cyber security market,from the perspective of XT Company's development,this paper gives suggestions on the business strategy development of the enterprise,helps it grasp the market trend of the policy dividend period,and maintains a leading position in the industry's rapid development.Through the exploration of the development direction of the current cyber security industry,the analysis and research of the development strategy of XT Company in the cyber security industry,find out the strategic direction and feasible development measures suitable for the development of XT Company under the industry background,and promote XT Company to develop into the top enterprise in the domestic security industry.In order to ensure the implementation of Cyberspace Security Strategy in China,establish and improve the independent and controllable network security industry system,and provide reference for the layout and development of enterprises.