AS Fitness Center Wechat Strategy Research

In the context of rapid progress and development of the Internet,people's way of life has gradually changed.The emergence of the Internet provides people with a more convenient mode of life,but also makes the Internet gradually become a necessity in people's lives.It is against this background that Wechat emerges as the times require.As early as January 21,2011,Tencent launched Weixin,a powerful free application with instant messaging service.Weixin has gradually become the most commonly used chat communication software in people's lives.At the same time,the public platform provided by Weixin has become the preferred way for many enterprises to carry out the marketing of Weixin.Because it can transmit information to customers through the public platform,subscription number and public number of Wechat,this marketing method has really helped many enterprises to improve their popularity and obtain more customers,but also played a real role in Wechat marketing.In addition to the improvement of people's material living standards in recent years,fitness has gradually become a way of leisure and entertainment for many people.People's increasing consumption demand for sports,fitness and entertainment has also made fitness industry the key point of China's national economic growth.By making full use of the background of"Internet +",a multi-channel network marketing service system has been formed.Combining it with WeChat's promotion has indeed brought better marketing results for many fitness clubs.Firstly,this paper analyses and elaborates the research results of domestic and foreign scholars in related fields,and then proceeds with the specific concepts of Wechat,Wechat Marketing,New Media Marketing and Socialized Marketing,and deeply analyses the relevant theoretical content.Furthermore,based on the status quo of Weixin marketing in AS fitness center,the main problems of Weixin marketing at this stage are as follows:lack of marketing awareness and concept,low content reading rate of Weixin platform,lack of customer relationship interaction and management,lack of professional Weixin platform operators and other related issues.Finally,it puts forward the marketing strategy of Weixin based on PRAC rule and the guarantee of its implementation.It is hoped that through relatively abundant theoretical research and specific elaboration,it can provide relevant theoretical and practical reference for relevant fitness centers to carry out marketing work,and really promote the vigorous progress and long-term development of China's fitness sports industry.