Study Of Wechat Marketing Strategy Of RX Company

With the rapid development of science and technology,science and technology product update so fast,smart phones equipped with advanced technology has completely changed people's desktop Internet situation in the traditional Internet era,mobile phone functions from traditional phone calls,texting gradually penetrate WeChat has imperceptible to every aspect of our lives.WeChat as a rapid development of the application software in a short period of time has become the mobile phone users,the necessary installation".With the increase of the number of WeChat,many companies are concerned about WeChat behind the huge user groups there are enormous business opportunities,more and more companies choose to use WeChat marketing as an important means of enterprise marketing,and achieved good resultsRX Company is a Limited Liability science and technology development Company headquartered in Guizhou,through in-depth cooperation with drug domestic well-known research institutions,the use of advanced technology and equipment,in-depth development and effective utilization of the rich resources of tea.The deep processing of tea polyphenols as the main product of RX Company has been widely recognized by the market and consumers.This paper analyzes the marketing strategy of RX company,and puts forward the targeted WeChat marketing method for RX company in order to help RX company to open the Yunnan market as soon as possible.This paper is divided into five chapters,the first chapter is the background,significance and research methods of this paper.The second chapter is the overview of the theory,including the theory of marketing theory and marketing as a new network marketing definition,characteristics and course of development and communication.The third chapter makes the analysis of the network marketing WeChat marketing,laid a theoretical foundation for thesis writing.the fourth chapter and the fifth chapter takes RX company as an example,according to the marketing situation of the company in question and analyze the reason,and put forward the feasibility of implementing WeChat marketing,and the specific implementation plan and process control is put forward to analyze the feasibility of views,the sixth chapter summarizes this paper,and proposed a method which can be used for reference to other companies to implement WeChat marketing.WeChat has become a main way of marketing,with the rapid development of WeChat's customer bases.Not only change people's way of life,had a disruptive influence on the traditional marketing mode,at present situation,WeChat marketing is still in the primary stage of development there are still various the problem,but WeChat marketing market prospects should not be underestimated.Through the analysis of the related concepts and the analysis of the specific problems,this paper can help RX company to develop a unique and effective WeChat marketing model which is suitable for the development of the company.