Research On Propagation Modes And Features Of Fitness Mobile Phone APP

The outbreak of the mobile Internet promoting The outbreak of the blowout of the mobile phone APP.Since the hot issue of 2012 has not been stopped.With the 4 g mobile technology progress and the smart phone penetration rate rising,People’s life demand is more and more inseparable from the wireless network and mobile phone flow, bowed their heads and family everywhere.Starting in 2012,Domestic sports Internet market began heating up,Many sports began to rise,A wide variety of sports APP also begins to appear constantly, APP development more mature,in 2014,Some other kinds of APP to appear,Sports mobile Internet market has begun to show the good flowers.As the world economic downturn led to Internet investment began to decline, the alternative and the transfer of the seal of the system, the user interest, profit difficult, and many other problems of APP start to appear.The capital of winter at the end of 2015 and the mobile Internet industry, sports mobile Internet has also been the impact of the inevitable.In this paper, based on the current situation of fitness class APP development and face the problem.By applying the method of literature and case study method,comparative method, interview method for gym class propagation mode and the propagation characteristics of the APP, "Mobi fitness" APP as a case study for three reasons:First, “mobi fitness” APP company located in Shanghai, convenient the author field investigation;Second, the "mobi fitness" APP for new fitness APP, its propagation mode is relatively new representative;Third, at the same time, other fitness APP to get financing development trend is not stable, "miby fitness" APP intelligent hardware products as the foundation, the author can explore its diversified mode of transmission.Paper is divided into five parts, the first part is the introduction, introduces the research background, research purpose and meaning.The second part is on the spread of media, and the APP literature are summarized.The third part introduced the mobile phone sports APP concept, classification and the propagation mode.Analysis,The spread of fitness class APP pattern diversity,Not only has the mass communication and interpersonal communication mode,Also there is a mixture of the secondary transmission mode,O2 O propagation mode,and Two-way interactive communication mode.The fourth part in "mobi fitness" APP as a case,The author detailed analysis Its propagation mode,propagation characteristics, advantages and the difficulties and other issues in the process of transmission.The analysis shows that, "Mobi fitness" APP can successfully survive until now,Not only rely on its powerful content marketing strategy,Depend more on its diversity transmission mode,It is not limited to the APP product development, "Mobi fitness" APP pay more attention to offline intelligent hardware accessory products research and development, "Mobl fitness" APP combined with intelligent hardware, explore a kind of sports fitness industry’s innovative business model.The fifth part analyzes The plight of the fitness classes APP,and put forward the corresponding policy recommendations.In this paper, The author discusses the fitness class APP hidden dangers and thefuture development of industry,Try to summarize by general experience in the industry, and puts forward Suggestions for their personal practice observation,In order to sports fitness industry in the era of mobile Internet dissemination of survival and development to provide the reference.