The Construction And Communication Of 3S Lady's Media Image In Social Media

Since 2001,the word" 3S lady"has began to appear in the network and influenced people's life from all aspects.Along with the Ministry of Education put it into the official word,the discussion of" 3S lady"in the network is becoming fiery.The emergence of social media representative-Weibo let"3 S lady"phenomenon again become a spot in 2011,and caused big discussion in society.So the study of"3 S lady"in weib o from construction and communication level has huge significance in improving harmonious society and"3S lady"media image.Based on weibo"Hotl"and"Topic"as the research scope and"3S lady"as the research object,combined with communication theory,the sociological related theory,selected the 2011-2017 about"3S lady"content in weibo as the content analysis of samples,put communication dimension and construction dimension as the main point to discuss that how to build up"3S lady"media image in weibo.This paper can be divided into three parts:The first part is introduction and literature review,including chapter 1 and chapter 2.which mainly includes the core concepts,research scope,research methods and research objects of this paper.And summarizes the media image and "3S lady"media image of the relevant literature.The second part is the main body of this paper,including chapter 3 and chapter 4.From the two parts of communication and construction to analyze.The chapter 3 based on the theory of"5W",investigates the media image of”3S lady"from the three dimensions of the subject,method and text of construction,and finds that the media image of "3S lady"in weibo is constructed by multiple subjects with diverse ways from multiple perspectives.The fourth chapter,based on Bakhtin's dialogue theory and Habermas 's public sphere theory,and combined with the agenda setting theory,focuses on analyzing the communication content,type,platform and path of the media image of "3S lady".The third part is reflection and summary,including the chapter 5 which is the causes and problems of and the chapter 6 which is the enlightenment and suggestions.Based on the previous research,these parts analyzes the causes of the construction of the media image of "3S lady" and finds three problems:the imbalance of discourse power,the tendency of stigmatization and the symbol violence.In the view of these three problems,from the construction of the main and media technical means to put forward suggestions for improvement.:Improve the media image of"3S lady":cultivate netizens' gender awareness and pay attention to improve media literacy;Expand channels for women and realize harmonious interaction between new media and women;Opinion leaders and the media should guide public opinion correctly.In addition,this study found that the development of media technology will have an impact on"3S lady"media image which is different from that of traditional media.This influence is mainly manifested"3S lady"in weibo,not just constructed by mainly media,but consists of three main body,the media and users work together,and in accordance with each other,according to their influence and the communication of weibo mechanism and work together in the medium of"3S lady"image,moreover,"3S lady"media image and the formation of the"3S lady"media image also more abundant.The findings may provide some innovative thinking about" 3S lady"or some other female media image in weibo.