The Construction Of 3S Lady's Media Image

In 2001,the phrase “3S Lady” appeared in the network and quickly became a hot topic.In 2007,3S Lady became a formal word recognized by the official.In 2016,the phenomenon of 3S Lady was hot again.Essentially,the 3S Lady problem is a contradiction between the rapidly developing social-economy and the relatively backward social concept.The media has a dual identity including social cultural reflector and constructor.The construction and presentation of 3S Lady's media image reflects the intrinsic essence of social culture.Therefore,the study of 3S Lady's media image is full of practical meaning.Based on the framework theory,this paper chooses the news text of Sina News Channel from 2011 to 2015 as the analysis sample,and analyzes the selection and reorganization mechanism of the framework from the perspective of macro and micro.This paper tries to study the content and present methods of 3S Lady's media image,and analysis the differences of 3S Lady's media image and social image corporately from social reality.This paper can be divided into the following three parts:The first part is the introduction,which aims to show the background and significance of this research by combing researches of media image and 3S Lady's media image.At the same time,it clarifies the research methods,research questions,theories and research ideas.The second part is the main part including chapter 2 and chapter 3.Based on the method of framework analysis,this part analyzes the content and present methods of 3S Lady's media image of the framework from the perspective of macro and micro.The research finds out that there are two basic models in the content of 3S Lady's media image,and exits a game between news professionalism and social concept in the present methods of 3S Lady's media image.The third part is the conclusion including chapter 4 and chapter 5.This part explores the 3S Lady social phenomenon and analyzes its existence and 3S Lady's group status quo.Then,by comparing 3S Lady's group status quo with their media image,the part finds the media construct a relatively objective 3S Lady image.However,the 3S Lady's media image is also influenced by the personalization,consumption and normalization of news during the construction so as to be imbalance and alienation.In the end,this paper puts forward some suggestions to improve the news report of 3S Lady from the aspects of gender cognition,discourse right,choice and reorganization.In addition,this thesis finds that the 3S Lady's media image researches made by predecessors distort the original social reality,wihich shows the 3S Lady's media image is completely a construction by media.In the conclusion of this paper,the author also finds some difference from the others,that is,there are some deficiencies in the 3S Lady's media image,but these are still a factual presentation of the 3S Lady's social phenomenon.This research may provide a basis for the further research.