Influencing Factors Of Tourists' Ability Of Collecting Information

In the past few decades,the rapid development of ICTs in the tourism and tourism sectors has had an unpredictable impact on tourism.The Internet has changed the consumer's behavior patterns,and the Internet has become the main channel for most consumers to understand and search for traffic,restaurants,attractions and destinations,and ultimately to make online reservations or direct purchases.Based on the perceptual value of the literature on the impact of online sales technology on tourism,we analysis the impact of individual characteristics of online tourists on information searching.The theory constructsanetworktourisminformationsearchmodelinndudingdemographiccharacteristicsan d network information quality,and obtains 531 valid questionnaires through questionnaire stars.The results show that demographic characteristics such as gender,age,education level,and the quality of network information such as security and word of mouth have a positive and significant impact on tourism information search;information reliability is considered to be an important basis for travel network information search,and This factor also shows a significant impact on the perceived value of the travel network platform;the complexity of using social media is a hindrance factor and has a statistically significant negative impact.Travel companies and marketers can provide simple search and transaction,fast information transmission,contact information and all-weather travel information through the network.