Research On Consumer Behaviors Of Online Shopping In Cambodia

E-commerce becomes so commonly used by people and replaces the shopping at brick-and-mortar stores particularly in developed countries with advanced technology.And now it's also known as one of the target business for any entrepreneurs who wish to hit the market in some developing countries like Cambodia.What take this research into account is because it is commonly recognized as a vital study for any entrepreneur who wishes to launch online shopping in Cambodia and to promote their management of customer relationships.In this regard,as a developing country,Cambodian online market might not be as popular as other developed countries which customers might behave differently due to technology knowledge and practices.Then the study of Cambodian consumers' behaviors toward online shopping in Cambodian will answer all the concerns.In accordance to data collection,it will be collected in Cambodia known as primary data and the knowledge for the further research drawn from the reading from previous literature review done by other former scholars or researchers.It's also known as very new research topic in Cambodia context as so far not many researchers have done this research before regarding to this respective topic.In addition,the main research questions will focus on Cambodian consumers' behaviors and what to be found will be like how popular the online shopping among Cambodian,what the barriers and perceived risks are,and what their shopping experiences are before,what their perceived benefits are and what are possible solutions to help online shopping grow in Cambodia.The result from 200 participants shows that age,education,income,convenience,product varieties,price,and return policy are the factors encourage them to purchase online,however,payment method and information really influence the purchasing intention.