Research Report On The Reward System Of New Media Content Distribution Platform

Thanks to the encouragement of the creators of various content products,many new media content distribution platforms have begun to implement the reward system.Literature websites qidian opens the new media age make a reward system,was among the first to implement the system of content distribution platform,then this function also in other social platform and video sites are introduced.This research report is based on the new media content distribution platform's reward system.Due to the special reward system of live broadcast platform,it is not included in the research object of this report.This study only discusses the appreciation of pictures or video works.Such as network literature websites,and vertical and horizontal(qidian Chinese website,etc.),social media platform(micro letter,weibo,etc.),the video website(bi li bi li,youku,etc.),a comprehensive content distribution platform(today's headlines,etc.),q&a platform(zhihu column,etc.).This study selected the sina weibo,WeChat,bi li bi li,today's headlines,the five zhihu column content distribution platform as the main research object,trying to clarify the content distribution platform to play the main content and characteristics of the reward system.Finally,the three functions of the reward system are to encourage the interaction between the two parties,encourage original renewal and encourage copyright protection.Based on the actual effect analysis of the user level,this study analyzes the user's motivation and willingness to reward.Through the actual effectiveness analysis on the level of the creator,found the reward system is beneficial to give original creators and copyright protection,building community through fan interaction,so as to create healthy and harmonious competitive environment,the content of the creative power.The rapid development and popularization of the reward function will promote the creation and development of new media.There are still a lot of problems in the current development of the operation strategy which is widely adopted by the content distribution platform in recent years.First of all,the big V have a variety of information acquirement,less common author information input source,for not in the center of the network transmission structure average author,will affect the enthusiasm of its creation.Secondly,the user's enthusiasm for the reward is unstable,and it is difficult to achieve the goal of the original author.Finally,the current feedback mechanism is not perfect,such as WeChat platform without any feedback of effective information,which is the most important information that influences the author's content production.In view of the problems I have learned,this paper also puts forward corresponding solutions.Deep excavation of original content;Enrich the form of reward,improve the reward feedback mechanism;Enhance the motivation of users to reward.