Research On The Content Of Party Media News Client In Tibetan Areas Of China

Tibetan areas have special status and significance in China.Under the circumstance of reading anytime and anywhere in today's mobile media era,the emergence of mobile phone client operated by party media in Tibet areas marks that the Tibetan media also transforms the main position for guiding public opinion from traditional media to mobile media platforms.The research content of this paper is divided into four parts: The first part sorts out the relevant literature research data,mobile news client of party media and the research status of mobile news client of party media in Tibet areas.Meanwhile,the research methods,problems and objects are confirmed in the process.In the second part,content analysis method is used to sample and conduct quantitative analysis.After that,encode and analyze the research data to summarize its characteristics and deficiencies in the news content.In the third part,based on the analysis results and the current situation of party media in Tibetan area,this paper puts forward effective suggestions on the plight of content construction in the hope of contributing to the content production in the future.The forth part analyzes and sums up the research of this thesis and probes into the shortcomings in the research process.This thesis takes the content production of mobile phone news APP "Quick Search in Tibet" and "Shambhala Information" as the objects.Conduct content analysis through the analysis of the type,theme,coverage area and keynote of mobile news,as well as multiple indicators including the original proportion of push information,information sources and modes of presentation.It is founded that news cell phone clients in Tibetan areas attaches great importance to news classes of cultural entertainment,party and government,positive aspects of society and people's livelihood.Based on the content styles of the two clients,the highly overlapping parts of the media in Tibet areas is summarized in the aspects of topics,geographical areas and news keynote,which reflects evident homogenization.In addition,the traditional news reporting mode is still adopted.The layout of graphics and words is outdate without distinctions.With poor interaction with users,service news and user generated contents are neglected.