The Language Of The Headlines. "southern Weekend" Explore

The news title is one of news media most important constituents, the success title can attract reader's attention, promotes its brand competitive power.It is well known, "South Weekend" is a national release comprehensive newspaper, it distributes the headquarters in the Guangzhou province.As a result of until now, analyzes its news title from the language angle the characteristic also inadequate system, the author for three years devotes to this angle research, has drawn some conclusions.The present paper divides into five parts.The first part is to the newspaper media outline, the summary newspaper definition, the newspaper media survival value and "South Weekend" takes one kind of newspaper media place of the characteristic.The second part explains with examples "South Weekend" the news title type, the structure and the main function.This is from the longitudinal angle to its newspaper media title own analysisThe fourth part is analyzes "South Weekend" from the language fuzziness angle the news title language characteristic. This is a new Angle of view, the fuzzy analysis is relative to the accuracy, is a specialized subject, from the Angle of the fuzziness of language in the southern weekend news headlines made careful analysis.The fifth part is the conclusion part.The conclusion part summarized this article research results, also had pointed out the existence insufficiency, showed further studies the necessity and the theory, the practice value to its news title language characteristic.In short, the southern weekend news headlines from the aspects of language, explored the newspaper headline, the value of the language is best for three years from the perspective of language make some thinking and exploring.