A Study On The Ritualized Communication Of CCTV's "Readers" Program

Culture is formed by human development after one hundred million the crystallization of material wealth and spiritual wealth,to the world,national,ethnic and individual has a huge and far-reaching influence.Emotion as the pioneer of culture variety shows,culture shows the reader to the guest's personal growth and emotional experience as the background story,combined with literary masterpieces,in the real life,the level of emotion reads the value behind the literal,infection with culture,inspiring people,education people.Because "the reader" culture variety shows,such as CCTV 2017 as "CCTV" of the first year of cultural programs.Spread ceremony in this paper,with the "reader" program parsing,from show theme content,structure form,several aspects,such as the significance of communication program transmission of ritualization make analysis,combination of culture,emotional and identity to the analysis,induce shows characteristics and the significance of rituals,found that the problem is studied from the interpretation,the practice of the program in the future.The article is divided into six parts:The introduction part,illustrates the research background,research significance,the article combed the related topics of the research status at home and abroad,and explains the research methods of this article,the research and solution,and the innovation of this study.The second part briefly introduces the theory of the concept of communication rituals,including the elaboration of the ceremony,the overview of the concept of the communication ceremony and the combing of its theoretical origin.James w.Carey spread of ritual theory is the theoretical support of this study,his cultural studies as the core,from religion,sociology,anthropology,multidisciplinary transfer formally divided into transmission theory and dissemination of ceremony.Third part for the development of "the reader" programs and social impact analysis,system introduce the situation of the rise and development of variety show,"the reader" since the birth of the background and broadcast have social impact,"the reader" have shown good effects spread catalyst.Through thorough and in-depth study of the relevant information of the program,the paper provides a detailed supporting evidence for the study of the post.The fourth part elaborates on the presentation of ritualized communication of the reader.Sense of ceremony and ritual behavior and spread ritual view emphasizes the culture and the significance of a brief,and then from the subject of "reader" shows two generous with its content and structure form rendering of ritualized transmission are analyzed.In this paper,the participation,sharing,symbolization,cultural attribute,identity and common belief of the ceremony are combined into the analysis,and the characteristics and connotation of the ceremony are summarized.The fifth part studies the meaning of "the reader" program ritualized transmission and for its future prospects,analyze the program in the national culture,social culture,audience demand and variety shows the overall spread of meaning,and the "reader" program to provide helps for the future development thinking.The conclusion part summarizes the research content and conclusion of this paper,and also indicates the deficiency of this research,and prospects the future research development in this field.