Research On The Ritualized Communication Of "National Treasure"

With the development of reality shows,talent shows and other variety shows,cultural relics programs,which are quite different from these entertainment programs increased,and they have diversified forms.In the context of market competition and pan-entertainment,many programs yield to economic benefits,and programs will deliberately create conflicts,cause topics,which makes it difficult to convey excellent cultural values for the audience."The Nation's Greatest Treasure",a cultural exposition program,shows different cultural relics to viewers in a novel way by virtue of the original cultural value advantages of the core elements of the program.At the same time,it presents a lot of excellent cultures inherited from ancient times to present,awakens viewers' sense of identity to Chinese culture and nation,and participates in the spread and dissemination of the program spontaneously.The show “The Nation's Greatest Treasure” has numerous innovations and wonderful scenes.The main subject of this article is to study the ritualized communication of this show.This article is based on a ritual view of communication and ritual related contents.There are similar researches in this field in the past.Among the researches,it also has analysis aimed at an individual case.However,there are few researches related to the show about cultural relic and museum according to the chosen research objects.Therefore,the innovation and stand-point of this article is to explore the producer how to apply ritual feature and the function ritual view of communication.The article is to analyze how the program achieves its purpose--the concept of the communication program and traditional culture--through ceremonial communication,and how to integrate the cultural relic and museum that are uncommon in daily life into modern life and become popular among young audiences.Otherwise,apart from other researches about television program ritualized communication,this research focuses on the off-line and follow-up communication activity of “The Nation's Greatest Treasure” besides the content of program.This article adopts individual case analysis to study program form and content of “The Nation's Greatest Treasure”.The external study is to analyze the program how to build ritualization for audiences by montage,music,stage effect and etc.Next is to explore which ritualized features are presented by program communication,like solemnity,symbolic,ritual limit and etc.according to program content and form.At last,proceed from program promoting path and program meaning separately,this article hopefully provides certain help and reference to other cultural relics and museums that use television program to conduct cultural transmission and audience popularization of science by studying “The Nation's Greatest Treasure”.