Research On The Building Of Brand Image In Guangdong,Hong Kong And Macao Bay Area

The existence of the Bay Area is an important manifestation of the regionalization of the urban agglomeration and the regionalization of the economy.Economic globali zation and regional economic integration will inevitably require attention and strength ening of the development of the Bay Area.The development of the Bay Area now pro foundly evokes the international competitiveness of the country.The sustained and sta ble development of the country is of great significance.Guangdong,Hong Kong,and Macao Bay Area have become important issues and h otspots for domestic strategic planning.While the government,city management depa rtments and related agencies are paying attention to the infrastructure development in the Bay Area,they should pay more attention to highlighting the importance of brand image building to enhance the competitiveness of the Bay Area effect.This article takes "The brand iamge of Guangdong,Hong Kong,and Macao Bay Area" as the research text.Through combing its connotation,status quo,and model of brand image construction in the Bay Area,based on the concept definition,Political,e conomic,cultural and other elements and perspectives of the brand image of Guangd ong,Hong Kong,and Macao Bay Area are systematically constructed.The “5W”、“b rand theory” and “CIS theory” are used to shape the application of communication im ages in multiple forms.On the basis of further analysis of the image-promotional film s of Guangdong,Hong Kong,and Macau Dawan District,and the "Guangdong-Hong Kong-Macao Cultural Information Network," and other platforms and contents,the pr oblems in the construction and dissemination of the brand image of Guangdong,Hong Kong,and Macao in the Dawan District will be summarized to provide feasible sugge stions.