The Presentation And Construction Of Media Image In Guangdong-Hong Kong-Macao Greater Bay Area

The rapid development of the Guangdong-Hongkong-Macao Greater Bay Area(GBA)has attracted worldwide attention.The media image of the GBA,as the representation of the regional and objective reality in the media,has a profound impact on the formation of the regional image as well as the audience's evaluation and cognition who are inside and outside the region.With the deepening of medialization and the development of globalization,the media image of the GBA has become and is realized as an important "entrance" for domestic and abroad audiences to understand the region.This paper study the construction of GBA's media image started with the media content,aiming to understand the current situation of media image construction in the GBA and summarize the problems and shortcomings of the Chinese mainstream media in the process of image construction by analyzing the relevant contents and news reports of the GBA on twitter.This research has some innovations in research content,research perspective and sample selection.This paper makes quantitative statistics and text analysis on the selected samples.The study found that the presentation of GBA's relevant content by Chinese mainstream media on twitter is still dominated by traditional "structured" texts.Moreover,there is a lack of operational and interactive awareness in the presentation and dissemination of contents.Combined with the textual analysis of long news reports,the media image of the GBA can be summarized into three typical images,including "the beneficiary of national policies","the model of regional development" and "the promoter of urban development".Based on the text analysis,it is found that there are few types of the news theme in relevant reports,and the mainstream media has constructed a positive but unitary media image of the Greater Bay Area,while at the same time revealing their concerns about the development of the GBA.On the meanwhile,the media image of the GBA constructed by Chinese mainstream media is lower than what the government expects of the Greater Bay AreaIn this regard,the author considers from the perspective of "construction process" and "communication environment",and thinks that the reason for the above phenomenon is that the government has become the subject of media image construction during this process,as well as the pressure brought by relatively negative international public opinion.Through the study of the construction of GBA's media image,the author found that the Chinese mainstream media,as the "shaper" of regional media image,still has some deficiencies in the construction of regional media image.For example,the media fail to take social media into account when it comes to content presentation and news reporting,adopting stylized reporting and grand news narrative,showing the characteristics of "self-oriented" reporting and ignoring the civil discourse.In view of these limitations,Chinese mainstream media should make some efforts at the conceptual and practical levels in the future,those who should attach importance to the communication environment and media characteristics and strengthen the construction of regional image communication capacity,in order to enhance the self-shaping power of regional media image,and seize the new opportunity of "tell a good Chinese story".