The Business Strategy Research In Transition Of Southern Metropolis Daily

"Southern Metropolis Daily" founded in 1997 from the present,in a short span often years, from a struggle for survival of newspapers,the development of the advertising revenue is now up to two billion years,China's newspaper advertising ranked second bit of the mainstream newspapers,has created a miracle in the development of China's newspaper.From the operation of a single print media,including the establishment of the website,magazine,mobile phone reported that the outdoor media projects,including enterprise-wide media operators.In the process,respond to changes in the external environment and internal development,the implementation of Southern Metropolis Daily,two large-scale restructuring of the business strategy.The first was as the media(one media report) the operator is positioning the point of view of the implementation of newspapers in transition,and the second is the media from a single operator to operate the media(of various forms media) transformation of the position.In this paper,"Southern Metropolis Daily "as a case study through quantitative analysis and qualitative analysis of a combination of methods,combined with strategic management theory based on the framework,combined with classic marketing theory of" Southern Metropolis Daily " strategic restructuring of the two sort out and analysis,extract " Southern Metropolis Daily " in the transition process of development experience and lessons,and "all-media age " Southern Metropolis Daily o" development path bold predictions.